Eat Healthy campaign

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The main objective underlying Jumbp's Eat Healthy campaign, launched in 2008, is to turn the consumption of healthy foods into a fashionable trend by making customers become aware of the multiple benefits these types of foods provide to our body. The campaign is sustained by two main axes. The first one refers to scientific evidence which avails the relationship between what you eat and its direct benefits to your health; the second one has to do with the strong tendency to value quality of life as one of customers' main concerns.

This way, Jumbo was in charge of informing and promoting the consumption of healthy food that potentiates quality of life of the community we live in.

Eat Healthy is a campaign aims at educating and informing the customer, offering real benefits for a healthy life. Thus, next generations will be born within the concept of wellbeing.

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