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Cencosud’s Financial Retail unit was created to strengthen its relationship with its clients through the offer of financial services such as credit cards and insurance, thus adding to the connection between clients and all subsidiaries of the company. With this in mind Tarjeta Más was born, enabling customers to pay for their purchases as well as receive discounts and exclusive benefits in Jumbo, Disco, Easy, Súper Vea and Blaisten. Launched in April 2007 we initially prioritized the conversion of current retail clients into clients that would use the loyalty function of the card. Later in 2008 we incorporated credit into the open market with the goal of attracting more customers to buy better.

The product has evolved very positively, with high appraisal and excellent reception from clients. We are pleased to note that Tarjeta Más is the preferred method of payment and that those who use it are starting to get much more from their purchases.