Wong

Wong has 60 stores in Lima (12 Hipermarketss Metro, 32 Supermarkets Metro, 16 Supermarkets Wong)) and it is the market leader with more than 69% market shares. It is well-known in the supermarket business for introducing the concept of “personalized self-service” which has positioned itself as one of the leaders in service worldwide.

Wong has been awarded some of the most important Peruvian national prizes due to its permanent innovation and the great quality and variety of its more than 50,000 kinds of products. It has been awarded the “Premio a la Creatividad en el Servicio al Cliente” twice (Customer Service Creativity Award) -  the most important innovation award, granted by the Universidad Peruana de Ciencias Aplicadas, Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual – INDECOPI, Diario El Comercio, Panamericana Televisión and RadioProgramas del Perú in its first (1996) and second (1997) awardings. Additionally, the president of the Wong Group, Erasmo Wong, has been appointed “El Empresario del Año” (Businessman of the Year) (award granted by the IPAE- Instituto Peruano de Administración de Empresas 1992).

The Wong stores are well-known for their excellent service and warmth. About 300 collaborators work in each store, always ready to provide a personalized and kind service to the customers.

Each Wong store is more than 3,000 m2 while Metro Hypermarkets are about 10,000 m2. Both chains have more than 1,000 checkout counters.

Wong’s strategy is to satisfy the customers’ demands by providing the best quality and service in the market. Metro Hypermarket and Metro Supermarkets are directed to customers who are looking for the cheapest prices without giving up the highest quality standards.

The company’s personalized service and its service in general have been set as examples to be followed by its competitors who have publically acknowledged how high above the international standards the supermarket service in Peru is.